The 16th annual African Utility Week and Clean Power Africa is the only global meeting place, conference and trade exhibition for African power and water utility professionals and offers a unique networking opportunity for engineers, stakeholders and solution providers alike.
Each year XZIBIT is entrusted to redesign and refresh the contemporary look and feel of DuPont’s current stand and layout. This year we incorporated the use of timber finishes to enhance and elevate the brand in an intriguing and captivating manner while maintaining the modern and high tech corporate identity of DuPont.
DuPont de Nemours International SARL at African Utility Week and Clean Power Africa
The creative lead was inspired by a strong and structural linear design and high tech influences by the use of high gloss finishes and strong overall lighting. We aimed to achieve and develop a strong and impactful brand presence by highlighting the very proud ‘Materials Matter’ in photovoltaics slogan.
Attendees who know the brand were reminded that as a brand DuPont innovates continuously and field-tests relentlessly to fulfil the need for new energy solution in the world we live in today.
From a practical perspective the client needed a space to exhibit their respective supplier solar panels that included Yingli Solar and Jinko Solar. We utilised the back walls for this purpose and then also produced platforms for product information to be displayed. The client also required a custom designed display unit to parade their new DPMS unit that mimicked a rooftop installation module. We executed this unit along with a space apportioned to communicate the installation process in a digital manner. Lastly we also incorporated an informal seating space into the reception design to create maximum ergonomic flow around the stand.
A simple and uncluttered layout was given and the delegates yet again experienced a busy and interactive time of networking.